Media Arts

Media Arts Program

Media Arts
Media Arts

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Mass Communication Program: Radio Station, Video Production (T.V.) and Music

Program Contacts: Anthony Gibson

Welcome to the Media Arts Program of Dunn PAL. The Media Arts Program is designed to get youth interested in the operations of a Radio Station and Video Productions (T.V.). This program will teach youth the entire working of an actual Radio Station and a Video Production (Television Production) Studio. Youth will learn how to operate, maintain, market and supervise an actual radio station and video production studio from the ground up.

Youth will learn management skills, marketing skills, operational skills and communications as well as finances associated with business operations.

Please visit the Radio Station


The program is free for PAL Members. Members will managea Radio Station and Television Station by marketing and soliciting advertisements from businesses and be directly involved in hands on operation of each station.


  • Leadership Qualities
  • Dependability and Loyalty
  • Trustworthy and Considerate
  • Teamwork, Self Respect, Empowerment and Focus
  • Endurance and Enthusiasm
  • Mass Communications Application


There are several jobs that are found in each program that youth can learn that can lead to a real job in the market place.


Video Production (Television)

Internship Opportunity at WRAL-TV (ages 14-20), see Anthony Gibson for details and application instructions

If you want to start a career in television, you must be sure that you really want it, and persevere toward this goal. In this industry, you must know how to be a problem solver, be open to constructive criticism and really be pleasant to be around. No one wants to work with anyone who gets an attitude when they tell them to do something their way. This is a career where you have to work with other people, so you have to be easy to work with.

Literary Agent:
Is the people responsible for helping creative talent obtain employment. This talent usually includes: actors, writers, directors & producers. They pitch their clients to show runners and studio executives in hopes of securing them a job. They also negotiate contracts and nurture the career of their clientele.

Executive Producer:
This person is hired by a studio to help manage every aspect of a television show. The executive producer is the highest level of producer on a given show. This person is usually a writer, but can also be a non-writing producer. In television, this individual is often the series creator. Essentially all of the producers, directors and actors answer to the executive producer.

Show Runner:
A writing executive producer who is in charge of the creative direction of a show. This person hires the writing team, signs off on all aspects of the storylines and scripts, and signs off all decisions regarding the look of the show; including wardrobe, set dressing, props and art direction.

Teleplay Writer:
A writer who is given an outline of an episode and is required to turn that outline into a script. They also create characters, dialogue, dramatic situations, and written aspects of a TV series.

The director is the head of the production unit and is responsible for directing the actors and for translating the teleplay into cinematic images in accordance with his/her vision. Not only must they establish a good relationship with their actors, they must also understand all technical issues regarding television.

A producer is hired by both the Executive Producer and the Studio. This person is the liaison between these two entities. They are responsible for all financial aspects of the television show. They are also very instrumental in hiring and managing all below-the-line crew members. It is their responsibility for keeping the show on budget.

Associate Producer/Production:
The Associate Producer helps the producer with all “line” aspects of the production. They deal with scheduling the production, hiring crew and ordering all equipment for the show.

Associate Producer/Post:
This person is also known as the “Post” producer. They are responsible for all aspects of post production, including picture editing, music scoring, title session, final color correction, all audio editing and final audio mixing.

Production Coordinator:
This person is responsible for setting up and organizing the production and writer offices; acts as liaison between the production office and the set, and prioritizing information for expeditious handling the producer and production manager and/or associate producer.

Unit Production Manager/UPM:
The UPM is hired by the producer to coordinate and supervise all administrative, financial, and technical details of television production. This individual assists the producer in hiring the crew and makes all the first contacts for dates, locations, and fees. During production, he or she approves changes in scheduling and the budget, serves as intermediary between the producer/management and crew, and oversees the activities of the entire crew.

Production Accountant:
Individual responsible for keeping track of all financial costs and transactions incurred in the making of a television show. Works closely with the UPM in preparing preliminary budgets and monitors the budgetary status of the production. Generates a “hot cost” report that outlines where an episode is financially on a daily basis.

First Assistant Director/1st AD:
Responsible for maintaining order and discipline on the set, keeping production moving to meet scheduling goals, establishing the crew and shooting calls, and oversees the selection and management of the extras. This person runs the set and is responsible for keeping the director on course with the production day.

Second Assistant Director/2nd AD:
Responsible to the 1st AD for preparing and distributing the daily paperwork, call sheets, production reports, SAG contracts, etc. This individual sees to it that the cast and crew is in the right place at the right time, maintains the schedule for each shooting day, and selects positions and directs movement of the extras.

Second Second Assistant Director/2nd 2nd AD:
This person assists the 1st and 2nd A.D. in running the set. Their main job is the manage the extras and to establish with the director the movement and action of the extras.

Script Supervisor:
Maintains an accurate shooting script and recording in detail all information related to each take, including length of shot, scene and take number, camera placement, and printable takes, as well as any notations on dialogue, action, props, set dressing, wardrobe, make-up, and hair in order to provide continuity during shooting and to facilitate editing.

Production Assistant:
A production assistant is an entry level position within the television industry. This position is responsible for assisting the producers and the production staff with all aspects of production. They answer phones, schedule meeting, copy scripts, deliver scripts.

Casting Director:
Person who finds, auditions, and negotiates for the services of actors. He or she breaks down the script by role, characteristics, and age. Compiles list of potential candidates, checks their availability, contacts agents, and schedules all auditions and call backs.

Production Designer:
Individual works closely with producers and director to determine how they see the show, and by choice of colors, textures, and materials determines the overall “look” and contributes to the emotional tone of the show. The Production Designer supervises the search of locations, designs sets, oversees the drawing up of blue prints and the building and dressing of all sets.

Art Director:
This person works with the studio and the executive producers to create a “look” for a show. This person designs the sets that are later built for a television series.

Set Designer:
Responsible for the execution of detailed drawings of the sets and construction elements within the set to be built. He or she drafts blue prints from descriptions of drawings from the Production Designer or Art Director and thereafter oversees the construction of sets.

Construction Coordinator:
After receiving the set plans from the Set Designer, this person is responsible for managing the crew that builds the sets. They also budget the build and monitor all set costs.

Set Decorator:
Works closely with the Production Designer to achieve the visual look of the show. Individual decorates with furniture, drapes, textures, etc. Set dec also supervises set dressing crew.

Director of Photography/DP:
Works closely with the Director in translating the screenplay into moving images. They orchestrate the lighting, framing and shooting of the show in close consultation with is three key supporting crew members: Camera Operator, Gaffer, and Key Grip. He or she is responsible for all production photography.

Camera Operator:
Operates the camera and is responsible to the DP for composition, focus, camera movement, and anything that comes within the domain of photography.

Individual responsible to the DP for all lighting set ups and procedures on a production. Works closely with the DP and Key Grip in the selection, placement, and desired level and balance of the lighting on a set or location.

Key Grip:
Responsible to the DP and gaffer for providing and placing all diffusion, for facilitating or actuating camera movement, and for moving, erecting, and striking scaffolding. As head of the grip crew, the Key Grip supervises transporting, rigging, placing, operating, moving, lifting, carrying, and striking of all grip equipment and accessories, as well as sometimes assisting other departments in handling and moving their equipment.

Best Boy Grip:
Assistant to the Key Grip. Best Boy takes care of the equipment, brings on extra manpower, orders, supplies, etc.

Dolly Grip:
Person who handles the dollies and cranes. A dolly is a platform on which a camera is placed. It has a hydraulic arm that lowers and raises, and it has wheels.

Prop Master:
Person responsible for preparing the prop breakdown and budget for selecting, positioning, and maintaining all props. Props are items that are carried or handled by the Actors, including food and drink, office or household supplies, money, weapons, tools, toys, games, and so on.

Costume Designer:
Person responsible for researching and designing the costumes and accompanying accessories for the actors & actresses and oversees the making fitting, acquisition, and rental of all wardrobe items.

Key Costumer:
Individual who is responsible to the costume designer for the selection, acquisition, rental, and care of all wardrobe items. This person also prepares a costume breakdown and, in consultation with the costume designer and production manager a wardrobe budget.

Key Make-Up Artist:
Individual in charge with the application of makeup on the actors, actresses, and extras. The Make-up Artist is also responsible for preparing a makeup schedule and for supervising and coordinating with other members of the makeup department, including assistants, body makeup artists, special effects makeup and hair stylists.

Key Hair Stylist:
Styles and it required, cuts, colors, and washes the hair and wigs of all actors and actresses.

Sound Mixer:
Responsible to the director for recording and production sound, and for the quality of the mixed and recorded sound during production. He or she operates the mixing console, recorded and associated equipment.

Boom Operator:
The person responsible for to the production mixer for operating and maintaining the microphone boom along with the attached shotgun microphone.

The individual responsible to the producers and production company for publicizing the television show in the various media – print, radio, television, etc.

Person who selects and assembles the footage to create a story progression in accordance with the director’s vision. The editor works closely with the director in viewing dailies to determine what takes are best used to tell the story.

Assistant Editor:
Person who handles all of the details in the editing room so the editor is free to make creative decisions. This includes digitizing the footage into the editing system, making sure that every shot is accounted for, dealing with the lab, and handling all technical issues that may occur with the editing system.

The Composer composes the music score for the production in order to heighten and intensify the emotional tone of the tv show.

Those involved with Television and Video Production will have direct access to an online Television Station and visit local television stations.


Radio Station (Broadcasting)

When one considers a career in broadcasting, one tends to think of programme presenters and news broadcasters, while there are many colleagues who make it possible for them to present programmes, for example the sound engineer, the director, the researcher, the production secretary, the scriptwriter, the administrative officers, the journalists and many more. None can operate without the other since broadcasting is a team effort. Each person is in some way or another involved with the end product – the programme that is broadcasted.

Radio Announcer 
The career of the announcer is possibly one of the most interesting and colorful careers in the media world. Announcers are in daily contact with newsmakers such as artists, academics, sport stars, interesting characters, musicians, community leaders and other persons with whom or about whom they make programmes.

Depending upon their aptitude and area of specialization, radio announcers can conduct interviews, make documentary programmes, read the news, compile their own musical programmes, act as leaders of their own youth programmes, journal programmes, competitions, request or discussion programmes, perform dramas and provide commentary at outside broadcasts like sport meetings, shows, disasters or state funerals.

Announcers have to do considerable preparation and research daily to ensure that their programmes are acceptable, factually correct and interesting. They have to be prepared to travel in order to gather material and conduct interviews.

Operations Assistant
Operations assistants are responsible for the recording and broadcasting of sound and work in close collaboration with announcers, directors and commentators. They especially work with technical equipment such as control desks, CD-players, tape machines and microphones.

Since it is not always possible to broadcast direct or “live”, the operations section is also responsible for the recording of programmes on tape for later broadcasting.

The outside broadcasting section is responsible for all transmissions outside dle studio for example sport meetings, political meetings, concerts and church services. During such a direct broadcast, operations assistants are responsible for the control of the equipment, the sound and feeding thereof to the studio. The operations assistants also get the opportunity to specialise in musicals, dramas, outside productions or whatever may interest them.

Music Production
The activities of persons working in the musical department include the recording and editing of light and classical music programmes, the compilation of programmes with the help of music recordings, the general planning and implementation of musical broadcasts, liaison with visiting artists and directors from abroad and the organising of public and studio concerts. There is also a need for administrative personnel in this section.

News services at a radio station usually make use of two groups of joumalists. The one group is responsible for the collection of news and the other group for the processing of news. Joumalists must continuously gather and process news and events for radio.

Radio offers opportunities in almost all aspects of joumalism. For the adventurous who li)<:es to be where things happen, there is a career as a joumalist who gathers news. These people usually work alone and work irregular hours. The joumaIist, who processes the news, works in a team in the newsroom.

There exist various career possibilities in administration for persons with or without professional qualifications. These include, amongst others, human resource officers, stock control officers, accounting officers, computer personnel, financial personnel, librarians, secretaries etc.

A college degree is not necessary, but should be obtained. Equivalent training is definitely needed, more so for production. Knowledge of two or more areas in the radio and television industries, and experience in at least one or more areas. You should definitely have experience working in a television station, or a radio station as an intern. Having experience in ensembles is also a plus.

Radio Jobs
The career titles
Music license administrator
Music Editor
Sound mixer
Copyright clearance administrator
DJ, VJ(video jockey)
Radio program director
Music advisor
Music researcher

Those that are involved with Radio will have direct access to Internet Radio and visit local radio stations to see how they operate.



Opportunity to write for The Daily Record, see Anthony Gibson for details or email .

Perhaps the most natural place to look for careers for grades with a degree in journalism is with local newspapers. Whether the local newspaper is a major metropolitan journal or a small town gazette, every word printed must be composed by a staffer and every article must be properly layed out to improve the overall newspaper product.The ordinary, daily business of running a local newspaper of whatever size provides many career opportunities for graduaes with a degree in journalism. There are careers for graduates with a degree in journalism in almost every facet of newspaper writing, editing and management.

Newspaper careers are attractive to many graduates with a degree in journalism because they allow fledgling writers the chance first to gain confidence and newspaper savvy by writing obituaries and reports of local meetings but then to eventually move up to important reporting assignments and op/ed pieces. Newspaper based careers for graduates with a degree in journalism can be very demanding and time devouring, but for the professional journalist in the making, seeing the finished product in print under his or her own name is often more than sufficient reward.

Those involved with journalism will have direct access to a local newspaper company and online newspaper.


NOTE: The Media Arts Department now requires ALL students who are interested in working in the studio to make a reservation in advance. The studio is now a professional environment.

To sign up for a time, please see studio technician Anthony Gibson.

Studio Times are 3:00-7:00 p.m.


New Theatre Arts Program

Operated by Middle and High School Students

Meeting Every Monday at 6:30 PM

Media Arts Room -or- Education Building

Contact Takisha Henry



Watch The Corner Studio in Music | View More Free Videos Online at

Meets Every Monday – Thursday

3:00 PM until 6:00 PM


-FREE 3 Song Demo

-FREE DVD Recording while developing Demo

-Artist development

-FREE Studio Time

-Learn hot to enginerr, make beats

-voiceovers and more

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